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Events Partnerships

On the 25th of April we were sponsors of the highly anticipated Innovate London powered by Mapp.

Gaia Moreo, Softlab’s Senior Consultant

With speakers from Farrow & Ball, PBSL GROUP, Class Editori, and Katie King, the author of ‘Using Artificial Intelligence in Marketing’, this half-day event centred around leveraging AI and personalization to drive business growth and deliver exceptional customer experiences. Listening to these experts talking about how AI can be implemented in everyday business life represented an inspiration for all the attendees.

Founded in 2018, Mapp has quickly become a prominent player in the marketing technology industry, serving clients across various sectors and industries around the world. Their platform is designed to empower marketers with the tools and insights they need to succeed in today’s digital landscape. It is thanks to their features that we suggested their platform to our client, Class Editori, to improve reader management engagement and deliver even more relevant customer experiences.

As sponsor for this event, our team was enthusiastic to share how we supported our client in achieving their goals, and thrilled about the idea of interacting with other business on how Mapp’s technology and innovative platforms are used.

Andrea Esengrini, Softlab Digital Sales & Marketing Practice Leader, & Stefano Motta, Class Editori

Mapp was the solution to our problem, but Softlab was the key

Stefano Motta, Class Editori

We live in an era where consumers demand highly individualized experiences across all channels of interaction with companies, whether it is the website, apps, social media, physical stores, or any other touchpoint. Businesses are responding to this need by increasingly leveraging technology, with a particular focus on artificial intelligence. By harnessing the power of AI and data analytics, businesses can gain valuable insights into customer preferences, behaviours, and interactions across different channels. This information serves as the foundation for creating highly personalized and targeted experiences that resonate with individual customers.  This can be shown by the case of Class Editori: they started with 1.8 mln/user per month at the beginning of 2023 and are now at 3.4 mln/users per month. As said by Stefano during his presentation: ”Mapp was the solution to our problem, but Softlab was the key”.

Mapp Innovate London 2024 promised to be a pivotal event for marketers, technologists, and industry leaders and it did not fail the expectations. As technology continues to advance, businesses must continue to innovate and adapt their strategies to meet the evolving expectations of today’s consumers. Partnering with Mapp has been an incredible learning experience, and we are excited to see what the future holds.