A multinational company operating in the Life Science industry aimed to implement and maximize the effectiveness of a MarTech stack, building around all necessary processes and capabilities. Adobe Marketing Cloud was the selected solution, integrated with Oracle DBs and Power BI as the customer intelligence tool. Softlab supported the customer in leveraging digital capabilities and running commercial campaigns, leading to customer intelligence development. The Softlab team managed tagging and analytics activities and harmonized the approach in all markets served by the customer, suggesting best practices and issuing a playbook to drive the implementation of the digital strategy.
Softlab supported the customer in implementing an operating model to serve different countries from the US to Europe, building best practices and processes and exploiting Adobe Campaign features. The Softlab team also led the technology transformation, contributing to customer intelligence development by participating in the reporting and insight streams of work. Digital and Campaign teams empowered offline campaigns with digital data and capabilities to build a real omnichannel experience.
Softlab's support led to successful implementation and optimization of the MarTech stack, enabling the customer to maximize digital capabilities and streamline commercial campaigns. The customer could harmonize the digital approach across all markets served and develop customer intelligence with the help of the Softlab tagging and analytics team.
The solution chosen was Adobe Marketing Cloud, integrated with Oracle DBs and Power BI as the customer intelligence tool. Softlab supported the customer in the implementation of the digital strategy and optimization of commercial campaigns while leading the technology transformation. The team also empowered the offline campaigns with digital data and capabilities to build an omnichannel experience.