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E-commerce Site Optimization for Financial News and Services Media Company

Softlab designed and developed a new e-commerce ecosystem for a leading daily in economic, financial, and regulatory information. The customer occupies a highly competitive market position in services to professionals and companies with its publications, databases, and online services. Since 2019, the customer has launched an ambitious program to renew its web presence. Softlab’s solution utilized a Magento back-end and exploited Magento service-based architecture to support Heterogeneous front-end tailored to the customer’s needs. The front-end of the main store, selling books, merchandising, and software, was developed with VueStorefront. The front-end of the subscription store, selling digital newspaper subscriptions, was developed in React and integrated with the Zuora Subscription management system. Both stores were integrated with legacy systems and deployed in Openshift. Softlab also worked on optimizing tracking services, analyzing and improving customer journeys.

Category:
SW factory and tech solution

Softlab designed and developed a new e-commerce ecosystem for a leading daily in economic, financial, and regulatory information. The team utilized a Magento back-end and exploited Magento service-based architecture to support Heterogeneous front-end tailored to the customer's needs. The front-end of the main store, selling books, merchandising, and software, was developed with VueStorefront. The front-end of the subscription store, selling digital newspaper subscriptions, was developed in React and integrated with the Zuora Subscription management system. Both stores were integrated with legacy systems and deployed in Openshift. Softlab also worked on optimizing tracking services, analyzing and improving customer journeys.

Softlab's solution for the e-commerce site optimization for a financial news and services media company utilized a Magento back-end and exploited Magento service-based architecture to support Heterogeneous front-end tailored. The front-end of the main store was developed with VueStorefront, and the front-end of the subscription store was developed in React and integrated with the Zuora Subscription management system. Both stores were integrated with legacy systems and deployed in Openshift. Softlab also optimized tracking services, analyzed and improved customer journeys.

Softlab utilized a Magento back-end and exploited Magento service-based architecture to support Heterogeneous front-end tailored to the customer's needs. The front-end of the main store was developed with VueStorefront, and the front-end of the subscription store was developed in React and integrated with the Zuora Subscription management system. Both stores were integrated with legacy systems and deployed in Openshift. In addition, Softlab optimized tracking services and analyzed and improved customer journeys.