Data Driven Customer Management
The Marketing office of an Energy company required assistance in implementing Customer Intelligence and Campaign Management capabilities starting from raw sparse data and unstructured data sources. Softlab worked on data modelling and exploration, churn analysis, reporting and ex-post, and campaign management. Softlab implemented prevention campaigns for high-risk customers and win-back campaigns to address abandoned operations while leveraging analytics. The overall results demonstrated an increased ROI, cost reduction, and Customer Satisfaction success, resulting in a 5.8% increase in RDP and a 7.5% reduction in churn rate.
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