Funnel Step Optimization
The UX team of a primary Telco operator sought to test changes to the experience of one specific step of the eCommerce funnel, which asks for consent. The team’s first objective was to A/B test different layouts of that step and measure performance. Their second aim was to decrease the user fallout at that stage. Softlab used Adobe Target as an A/B testing and personalization solution to implement a direct experiment to achieve the desired outcome. Softlab worked effectively and closely with stakeholders to create the layout on the experience and measured the results. The results demonstrated a 120% lift on success rate and a 3% lift on fallout.
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