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User Category Personalisation

The UX team of a primary Telco operator sought to personalize user experience for a specific category of users to maximize engagement and measure performance. Softlab utilized Adobe Target as a personalization solution to set up user experience for recognized users and measure the lift. As a result, the Telco operator saw a 27% increase in login rate for the user category and a 10% increase in total login rate.

 

    Process steps

    Approach

    Softlab managed the personalization process using Adobe Target solution to set up a personalized experience for the recognized users, utilizing data and insights obtained from user behavior analysis. The team measured a lift in engagement with the personalized experience through monitored metrics.

    Outcome

    Softlab's solution led to a 27% lift on login rate for the specific user category and overall a 10% increase in total login rate. The personalized experience allowed for increased engagement with the user category, leading to measurable positive results.

    Technology

    Softlab utilized Adobe Target as a personalization solution, analyzing user behavior to set up a personalized experience for the recognized user category. The team measured performance using monitored metrics to ascertain the lift and impact of the personalized experience.

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